The 5 pages every local business site needs

After 120 plus launches, the pattern is clear. Nearly all leads come from five pages. Get these right and the rest is decoration.

1. A homepage that answers three questions in 5 seconds

What do you do, where do you do it, and what should I do next. “Emergency plumber in South Austin. Call now, techs available today.” beats a paragraph about your passion for pipes. Put the phone number and quote button at the top on mobile, not buried in a menu.

2. Service pages written for humans first

One page per core service, each with pricing signals, process steps, and photos of real work. “Drain cleaning in Austin from $149, same day appointments” will always beat a generic services grid. If you only have budget for three pages beyond home, make them your three money services.

3. A reviews page that sells while you sleep

Embed your Google reviews, add first names and neighborhoods, and reply publicly to the best ones. Prospects trust 40 neighbors over any headline you write. Bonus: review text naturally contains the keywords you want to rank for.

4. An about page with a face

People hire people, especially for home visits. One honest photo of the owner or crew, two paragraphs about how you work, and your service area. Skip the mission statement poetry. “Family run since 2016, licensed and insured, we answer our own phones” closes deals.

5. A contact page that removes friction

Click to call buttons, a short form (name, phone, what do you need), hours, map, and parking or access notes. Every extra field cuts conversions. We test every form twice because a broken contact page is a silent business killer.

The pages you can skip for now

Careers, press, galleries with 200 photos, and a blog you will update twice. Add them when customers ask, not before. A tight five page site that loads fast beats a sprawling twenty page site nobody finishes.

Building or rebuilding? Our Launch package ships exactly these five pages in 3 weeks.